Arranging and conducting loyalty program for customers to promote the sale of merchandise; Providing incentive award programs for customers through the issuance of loyalty points for the purchase of merchandise; Administration of a customer loyalty reward program which provides membership benefits, rewards, offers, coupons or other incentives based on customer purchases and activities; Customer loyalty rewards program for shoppers for commercial, promotional or advertising purposes; Administration of a customer loyalty program that allows members to earn and redeem points via purchases and social networking activities in exchange for discounts on future purchases; Administration of a customer loyalty program which provides free or discount merchandise based on reward points earned