Advertising services, namely, cost-per-action on-line advertising; Advertising, including on-line advertising on a computer network; Business evaluation of effectiveness of online advertising, marketing and digital media buying campaigns, advertising mediums, and campaigns with ad serving, tracking, and reporting services for others; Digital advertising services; On-line advertising on a computer network; On-line advertising on computer communication networks; On-line advertising on computer networks; On-line advertising services for others; Online advertising network matching services for connecting advertisers to websites

Computer software development; Computer software design; Computer software design for others; Computer software design, computer programming, and maintenance of computer software; Customizing computer software; Database development services; Database design and development; Design and development of computer software; Design and development of computer software for digital advertisers, publishers, and ad agencies; Design and development of on-line computer software systems; Developing computer software; Developing and updating computer software; Maintenance and upgrading of computer software; Maintenance of computer software; Platform as a service (PAAS) featuring computer software platforms for analyzing and optimizing online advertising, marketing, and digital media buying; fully automating digital advertising for buyers to reach their target audiences, deliver high-impact brand messages; creating predictive, optimized and consumer-oriented advertisement campaigns; Updating of computer software; Updating of computer software for others; Updating and maintenance of computer software