The mark consists of a three-dimensional configuration, stacked wording "WIDE AWAKE COFFEE CO" in tan above the stacked wording "ENERGY" and "COFFEE DRINK", which are surrounded by nondistinctive various-sized white dots streaming below the words "Coffee Co" and encircling down the front sides, above the nondistinctive tan wording "DOUBLE ENERGY"; below is a nondistinctive light brown rectangular carrier with white outline on the interior of which is the white word "MOCHA"; surround and below the light brown rectangular carrier is a design comprised of a rabbit with tan motion lines, with large white eyes with brown coffee bean pupils, tan and pink ears, tan, beige and pink body and white tooth. The mark background is gradient dark brown on the top and bottom, and dark brown in the center. The broken lines depicting the can-shaped container, can top, and can bottom indicate placement of the mark on the goods and are not part of the mark.