The mark consists of design features and wording, all appearing on a blue background, shown on the front panel of a snack food box; the word mark "MARINELA" appears in the upper left corner in blue lettering, outlined in white, with a blue swirl design dotting the letter "I" and a thick white line appearing under the word mark "MARINELA"; the word mark "PINGUINOS" appears across the design in white lettering, outlined entirely in blue, with pink outlining also appearing on the top portion of the word mark; the design of a portion of a brown and white snack cake with a splash of chocolate appears on the left side; two brown and white snack cakes with a brown splash of chocolate appear on the right side of the design; a black, gray and white penguin with an orange beak appears between the two snack cakes on the right side of the design, with a pink word balloon containing the word "BIRI" in white lettering appearing to the left of the penguin; a black, gray and white penguin with an orange beak appears at the bottom, with a red word balloon containing the word mark "BIRI BIRI" in white lettering appearing to the right of the penguin. The broken lines depicting the edges and shapes of the packaging design indicate placement of the mark on the goods and are not part of the mark.