The mark consists of the stylized wording of "AL'S" in red above the stylized wording of "BIG TOP" in black over the stylized wording of "BBQ" in black all to the left of a man wearing a red shirt, gray pants, red shoes, red and white vertically striped apron, yellow glasses, and a white and gray chef's hat while holding a blue and gray fork with brown and tan ribs standing to the left of a red and black grill with black and white wheels; all appearing in front of three red and white vertically striped circus tent peaks; the middle peak having a black flag on top and the left peak having a red flag on top; all of the aforementioned shown above a red horizontal line.