Promoting the goods and services of others by means of the issuance of loyalty rewards redeemable for purchase of the goods and services of others in the field of professional and amateur sports and esports; Business administration of consumer loyalty programs; Online advertising and marketing services in the fields of professional and amateur sports and esports; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, chat rooms, search engine marketing, email marketing, inquiry marketing, influencer marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels