The mark consists of of a three-dimensional configuration; the nondistinctive box front appears with the stacked wording "WIDE AWAKE COFFEE CO" in tan in a square brown carrier above the white stacked wording "ESPRESSO CAPSULES"; below is an animal design resembling an owl with large white eyes with brown coffee bean pupils and a tan and light tan body with a gold beak; the animal sits atop a design of a nondistinctive gray and brown cup and saucer; atop the cup is the white wording "INTENSITY 10"; which are nondistinctive; below is the white wording "RISTRETTO", which is above a nondistinctive tan vertical line and the tan nondistinctive wording "BOLD ROAST, SMOKY AROMA & NUTTY FLAVOR"; below this is a rectangular gray box with white inner border. The background is a paisley pattern in light brown atop dark brown. The broken lines depict the nondistinctive three-dimensional rectangular box packaging shape, serving to indicate placement of the mark on the goods and are not part of the mark. Applicant provides a drawing of the mark referencing the nondistinctive wording indicated by dashed or dotted lines. Applicant indicates that the wording shown in broken dotted lines are not part of the mark and serves only to show the position or placement of the actual mark. Affixed above is an image of the mark in color, on a white background removing the nondescriptive elements of the mark as identified.