Online retail store services featuring personal fragrances, cosmetics and toiletries of others; providing purchasing information about fragrances and cosmetic products; retail store services in the field of beauty products; online retail store services in the field of beauty products; administration of a consumer membership program entitling the participants to receive product samples and discounts in the field of beauty products; promoting the goods and services of others by providing a web site featuring price comparison information, product reviews, information on trends, how-to articles and videos, discounts, and links to the retail web sites of others, all in the field of beauty products; collecting, analyzing, processing and providing customer preference and product usage data, to providers of beauty products; advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others; advertising, marketing, and promotion services, namely, promoting and marketing the goods and services of others in the fields of fragrances; advertising, marketing, and promoting the goods and services of others via branded active hyperlink for requesting or receiving the goods and services of others, such active hyperlink directed consumers on the web sites and digital advertisements of others; advertising, marketing, and promoting the goods and services of others via active branded graphic icon presented in the advertising of others; cooperative advertising and marketing services by way of solicitation, customer service and providing samples of the goods of others to consumers; cooperative advertising and marketing services by way of the introduction or promotion of the products of others by distributing trial packages of such products; development of marketing strategies, concepts and tactics, namely, customer development, consumer brand awareness, and consumer product sampling online and by magazine, newspaper, print and digital format; marketing services for the goods of others, namely, fragrances; marketing services, namely, promoting or advertising the goods and services of others by branded active hyperlink or graphic icon presented to consumers in the advertising of others, for ordering, requesting, or receiving such goods and services of others; marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; promoting and marketing the goods and services of others by distributing sample or trial packages of the goods of others; promoting and marketing the goods and services of others by providing hyperlinks on the websites and digital advertisements of others which direct consumers to sample or trial packages of the goods of others