Downloadable computer software for sending and receiving electronic messages; Downloadable computer software for building social networking applications and allowing for data retrieval, upload, download, access and management; Downloadable computer software for managing social networking content, interacting with a virtual community, and transmission of images, audio-visual and video content, photographs, videos, data, text, messages, comments, advertisements, media advertising communications and information; Downloadable computer software for uploading, downloading, accessing, browsing, searching, posting, displaying, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; Downloadable computer software for use as an application programming interface (API); Downloadable computer software for disseminating advertising for others; Downloadable computer software for use with mobile devices, namely, software for the purpose of accessing online dating services; Downloadable software in the nature of a mobile application for social networking, social introduction and dating; Downloadable software in the nature of a mobile application for sending status updates to subscribers of web feeds, uploading and downloading electronic files to share with others; Downloadable software in the nature of a mobile application for internet-based social networking and matchmaking, namely, enabling users to create and share their geographic location, pictures, videos, and personal and general information, to locate other users, to meet each other, and to download, view, annotate and share data, information, images, audio and digital content