The mark consists of The stylized letters "HELYA" are mostly enclosed within a thin rectangular border. The letters "H" and "L" protrude outside the boundaries of the literal element of the mark. Breaks, or gaps, are located on each letter, with each gap aligning with the next at an approximate 120 degree angle. A depiction of a mountain scene is located above the stylized, and mostly enclosed, literal element. The mountain scene has three peaks that are separated at the top by two long spaces from the top and one space from the bottom to mimic snow. The depicted snow on the center of the mountain forms an "M" shape.