The mark consists of a white rectangle with a smaller red rectangle with rounded corners centered in the upper two-thirds of the white rectangle, the number "21" appears in white in the upper half of the red rectangle with a white "+" symbol surrounded by orange geometric designs centered below the "21" in the lower half of the red rectangle. The words "SMOKE SHOPS" in red with white punctures in the letters appear stacked on top of each other with the letters "S" and "O" elongated and shared by both words. The words are underlined by a thick red bar with these elements centered in the lower third of the white rectangle directly underneath the red rectangle.