providing an interactive web site featuring technology that enables users to enter, access, track, monitor and generate health and medical information reports and data; software as a service (saas) featuring computer software for importing and exporting personal health and medical related data, information, advice, opinions and recommendations from users, health plan administrators, health care providers, medical professionals, accountable care organizations, retail pharmacies, pharmaceutical companies, and not for profit associations; providing an interactive web site featuring technology that allows for the electronic exchange of health and medical information to enable users to interact with health plan administrators, health care providers, medical professionals, accountable care organizations, retail pharmacies, pharmaceutical companies, and not for profit associations to access, enter, track and monitor customized health and wellness-related information and data; hosting online web facilities for others for conducting interactive discussions and interaction with other users concerning the topic of health and wellness; providing an interactive web site featuring technology that enables users to enter, access, track and monitor participation in health and wellness programs and incentive driven rewards for participation in health and wellness-related programs; computer services, namely, creating an online community for registered users to interact and share a wide variety of health and wellness information and data, information on health benefit plans, user interests and preferences, user demographics, health and insurance claims data, and user participation in health and wellness programs; providing temporary use of online non-downloadable software enabling users to provide feedback on instructions from others steps designed to help modify user's health behaviors and improve their health and wellness