The mark consists of a circle with a green outer border, a yellow middle border, and a red inner border containing the white wording, "MR TACO" with a black shadow at the top, with the yellow wording, "SINCE 1985", centered on the red inner circle, with the white wording, "FRESH MEXICAN GRILL" with a black border, with the innermost circle shaded white and tan and lined in green, and containing a picture of a gray mouse with black outlines, black hair and nose, black and white eyes, a pink and red mouth and red ears. The mouse is dressed in a Mexican outfit, comprising a green sombrero with red designs, white shirt with black trim, red bandana, red pants, and tan boots with black spurs, holding a brown bottle of hot sauce with a red cap and a tan, red and black label in the right hand and a representation of a taco with red meat and green lettuce inside a tan shell, with wavy yellow lines depicting heat, in the left hand.