retail store and on-line retail store services featuring a wide variety of consumer goods of others; retail store and on-line retail store services featuring general consumer merchandise; retail store and online retail store services featuring products for babies, infants, toddlers, and children; retail toy store and online retail toy store services; consulting services in the field of retail store and online retail store services featuring products for babies, infants, toddlers, and children; consulting services in the field of retail toy store and online retail toy store services; providing vending machines featuring products for babies, infants, toddlers, and children; providing vending machines featuring toys, games, and playthings; online gift registry services; gift registry services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, chat boards, podcasts, and blogs; arranging and conducting incentive reward and customer loyalty program to promote the sale of toys, games, and playthings; digital and electronic catalog services featuring general consumer merchandise; electronic catalog services featuring a wide variety of consumer goods; online ordering services featuring a wide variety of consumer goods; providing consumer product information electronically and promoting the goods and services of others by providing a website featuring product reviews; promoting public awareness of toys and play via the Internet and through events