The mark consists of the wording "WOW" in a dark orange font with a line under the letters "OW" which is also dark orange. Below this line is the wording "FACTOR" in a dark blue font with a light orange dot between the "C" and "T". Below this are three stripes being dark orange, light blue and dark blue from top to bottom. Overlaying these stripes are a stylized orange slice that is light orange with a dark orange rind. The orange slice is wearing star shaped sunglasses that are outlined in dark blue and filled in with light blue with dark blue accents and a stylized white star inside of the right lens. The orange slice also has white accent lines and a dark orange center and dark orange stylized mouth. Below the orange slice, on the dark blue strip is the wording "A HOPPY PILSNER WITH SOMETHING SPECIAL" in white font. The additional white in the mark is background only and is not claimed as a feature of the mark.