The mark consists of the stylized wording "NATURAL AMERICAN SPIRIT" with the word "NATURAL" in red letters and "AMERICAN SPIRIT" in burgundy and black letters. The "NATURAL AMERICAN SPIRIT" wording appears on a yellow background with the design of a stylized bird in light yellow above and the stylized image of a Native American chieftain below. The chief appears in black on a red circular background with a silver edge. The chief holds a peace pipe in white. The visible headdress is also white. To the bottom left appear the words "TOBACCO INGREDIENTS: TOBACCO & WATER" in black. All of this appears in the center of a sunburst design with a turquoise circle, a circle of bright green leaves, then a yellow diamond over an orange circle, the a red circle with pointed edges over a burgundy circle. To the left is a photograph of sunflowers with dark green leaves, yellow petals and brown middles with a dark green tree and a gray winding road behind. To the right is a photograph of a field with dark green foliage in the foreground and rows of lighter green plants with brown dirt in rows in the background.