Class 35: Advertising and advertisement services; Advertising and marketing; Advertising and marketing consultancy; Advertising services; Advertising, marketing and promotion services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business consultation in the field of alcohol retail stores, alcohol retail store marketing, management, and advertising; Business consulting and information services; Business consulting services in the field of alcohol retail stores, alcohol retail store marketing, management, and advertising; Business development consulting services; Business management consultation in the field of alcohol retail stores, alcohol retail store marketing, management, and advertising; Business marketing consulting services; Consultancy and advisory services in the field of business strategy; Consultancy services regarding business strategies; Marketing consultation in the field of alcoholic beverage retail stores and alcoholic beverages; Marketing consulting; Marketing consulting, namely, marketing the retail alcoholic beverage stores of others and alcoholic beverages of others; Marketing services in the field of alcoholic beverage retail stores and alcoholic beverages; Mobile retail store services featuring alcoholic beverages, said store services featuring in-store order pickup, store location information, product and service availability search functions, and delivery service; On-line buyers guide service providing information in the field of alcoholic beverages, cocktail recipes, and mixed alcoholic drink recipes; Business marketing services; Concept and brand development in the alcohol retail store market; Design of advertising materials; Development, operation and administration of digital signage systems and digital advertising systems for others, namely, providing advertising space by electronic means and global computer information networks; Internet advertising services; On-line advertising and marketing services; On-line advertising services for others; On-line retail store services featuring alcoholic beverages, said store services featuring product and service information and availability; Online advertising via a computer communications network; retail store services, including online retail store services, all of the foregoing featuring alcoholic beverages and the option for in-store order pickup; Promoting the goods and services of others by providing a website featuring alcoholic beverage retail store locations, alcoholic beverage information, cocktail recipes, and mixed alcoholic drink recipes; Promoting the alcoholic beverage retail stores and alcoholic beverages of others by means of providing online portfolios via a website; Providing advertising services; promoting the services of others by providing recommendations in the field of alcoholic beverage retail stores; Providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet in the field of alcoholic beverages; Providing an on-line computer database featuring trade information in the field of alcoholic beverages and cocktail recipes, and alcoholic drink recipes; Providing an on-line searchable database featuring suggestions of preferred alcoholic beverage retail stores; Shopping facilitation services, namely, providing an online comparison-shopping search engine for obtaining purchasing information; Updating of advertising material