The mark consists of the wording "TASTE THE CRAFT", in black, wherein each term is stacked horizontally and there is a black underline to the right of the term "THE" and a black underline under the word "CRAFT". To the left of this wording and below the "T" in "TASTE" appears a blue beer stem glass, outlined in black. The glass is filled with gradient orange, yellow, red colored beer/liquid and white carbonation bubbles. Inside the beer glass, a backwards s shape of yellow beer/liquid is flowing out of the top of the glass in gradient orange and red color, and outlined in black.