The mark consists of a gold oval bezel picture frame with decorative adornment at the top and featuring a bust of a Day of the Dead Dia De Los Muertos white skeleton skull wearing a black top hat with red band, the face of which is decorated with purple, green and blue floral patterns, and having larger purple flowers for eyes and which eye sockets are ringed with smaller yellow flowers, and having an open wide white toothy smile clinching a brown, lighted cigar, and wearing a brown cape with red bow for a tie, displayed against a background of blue and red floral pattern, and having a red ribbon below and outside the frame across which in gold the words "Don Juan Calavera" are written in script.