The mark consists of the stylized wording "COCCOO" with an initial capital "C" with the initial "C" in magenta, the "o" in magenta and purple, the two "c's" in purple, the "o" in magenta and purple, and the final "o" in magenta. Each lower case "o" is shown as an unclosed loop featuring a white space between the open ends. The word "COCCOO" is set against a white background. The white background surrounding the "C" follows the contours of the upper, lower and left portion of the letter in a width just narrower than the width of the line forming the "C" itself. Above and to the left of the white space next to the capital "C" are the leaves of a tropical plant shown in magenta and purple with a blue stem and a black toucan bird looking to the right and featuring a yellow beak with a black tip that features a small white line, white face and neck, and a yellow eye with a black pupil. Underneath and slightly to the left of the "C" are a yellow banana with brown tips, a red pomegranate, a sliced pomegranate that is red and features a red, beige, and white interior, another pomegranate slice that has red skin and a red and white interior, and sliced kiwi fruit that has brown skin, and a green, black and beige interior. Above and to the right of the final "o" in "COCCOO" are leaves of the same type of tropical plant shown in magenta and purple with a dark blue stem and a hummingbird perched on a leaf with a purple body, blue head, dark blue breast, black and gray beak, light green, green, black, and dark blue wings, orange feet and a white dot for an eye. The hummingbird is looking to the left towards the toucan above the capital "C". Below the final "o" is shown an open half of a brown coconut with a white and beige interior and another brown coconut behind it. A white background appears behind the contours of the upper right, right, and lower right of the letter "o" with white space between the sliced coconut and leaves underneath the letter "o". The remaining white in the mark represents background, shading and/or transparent areas that are not a part of the mark.