retail store and on-line retail store services featuring a wide variety of consumer goods of others; retail store and on-line retail store services featuring general consumer merchandise; retail store and online retail store services featuring products for babies, infants, toddlers, and children; retail toy store and online retail toy store services; retail store and online retail store services, namely, consulting services related to retail store and online retail store services featuring products for babies, infants, toddlers, and children; retail toy store and online retail toy store services, namely, consulting services related to retail toy store and online retail toy store services; providing vending machines featuring products for babies, infants, toddlers, and children; providing vending machines featuring toys, games, and playthings; online gift registry services; gift registry services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, chat boards, podcasts, and blogs; arranging and conducting incentive reward and customer loyalty program to promote the sale of toys, games, and playthings; digital and electronic catalog services featuring general consumer merchandise; electronic catalog services featuring a wide variety of consumer goods; online ordering services featuring a wide variety of consumer goods; providing consumer product information electronically and promoting the goods and services of others by providing a website featuring product reviews; promoting public awareness of toys and play via the Internet and through events

providing non-downloadable online articles and blogs featuring information regarding toys, games, play and playthings; providing an in person educational and entertainment forum in the field of toys and play; providing a website featuring non-downloadable publications in the nature of magazines, books, newsletters, periodicals, catalogs, articles, and blogs featuring toys, games, play and playthings and current events and non-downloadable articles featuring toys, games, play and playthings; entertainment services in the nature of organizing social entertainment events focused on toys and play, and competitions to engage youths and their families in play and providing video podcasts in the field of play and children's products; educational services, namely, providing courses and events in the nature of educational programs featuring the importance of play and recess, toys, games, and playthings; providing online augmented reality games