The mark consists of one large "H" that connects all the letters for "HYP.E" a line drawn down the middle of the "H" where the "Y" is created and between the "Y" at the top creates the "P" from the middle line drawn down the middle Where the middle line that creates the "P" but splits directly down the center of the "Y" to the left have the letters "E" that sits above the letter "O" To the right of the split in the middle of the "Y" are the letters "L" which is attached to the bottom the letter "P" and underneath the "L" is the letter "E". That makes the word "PEOPLE" underneath the horizontal line from the letter "H" are the letter "O" to the left of the center line the letter "U" which in centered with the center line and "R" on the right side of the center line which stands for "YOUR" from the letter "Y". There is a bold black circle design as the period in "HYP.E" which separates the word "EVERYONE". The large letter "E" is mirrored. The "E" mirrored on the left has a "V" between the top and center opening of the "E" to the bottom left mirrors center of the "E" has a "Y" directly at the bottom of the center where the mirrored letters connect the letter "O" to the "E" to the right of the mirrored letter has an "R" between the top and middle horizontal line of the "E" and below between the middle. The bottom is the letter "N" making out the word "EVERYONE" with a circular border.