The mark consists of a smiling chicken with a white body and black edges, red wattles, and yellow beak, with a blue graduation cap with bearing a red tassle. The chicken is holding an orange pointer directed at the letter "I" of "Viktor". The wording "Desde 1992" is in black and has three black periods ellipsis before and after the phrase which is capitalized and over a yellow curve above. Below is the wording "Viktor Pollo", in white and outlined in black, the letters "V" and "P" are in capital letters on a red background. The letter "I" has a yellow star in substitution of a dot. The phrase "El Maestro del Pollo Asado" uses white letters set on a black background. The first word of each letter is capitalized. The entire mark is outlined in black.