Platform as a service (PAAS) featuring computer software platforms for enabling sales teams to plan, personalize, optimize, monitor, analyze and measure sales teams performance across customer relationship management (CRM) systems, tracking of sales activities utilizing activity benchmark services, providing temporary use of on-line non-downloadable cloud computing software for providing marketing analytics, business data analytics, business analytics, business intelligence and for collecting and analyzing business data, and retrieving, tracking, analyzing, testing, measuring and managing data, customer data and customer interactions in the fields of business, marketing, advertising, brand development, sales, customer service, cloud computing, customer information, customer relationship management, employee efficiency, and security and authentication