The mark consists of the black and red word "PLATE," with the "PL" and "TE" in black, and the "A" appearing stylized red inside a gray and white circle; the circle has a white center surrounded by a gray circle, which is surrounded by another white circle, with a gray outside border. Inside the outer white portion is the gray word "PRIME" at the top, and the gray word "WOMEN" at the bottom; there are two red dots within the outer white portion of the circle on the left-hand side and on the right-hand side. The white portion outside the circle design represents background, and is not claimed as a feature of the mark