The mark consists of a red circle containing a yellow outline of a circle around another red circle with a smaller yellow circle in the middle. Inside the yellow outline of a circle, above the smaller yellow circle, is the word "WEST" in yellow and below the smaller yellow circle is the word "READING" in yellow. There is a yellow rectangle bisecting the smaller yellow circle, with the wording "FRENCH FRY FEST" in red in the rectangle. There is a red five-pointed star inside the smaller yellow circle above the wording "FRENCH FRY FEST" and another red five-pointed star inside the smaller yellow circle below the wording "FRENCH FRY FEST".