The mark consists of The concept of the Mark (and wording) is to reflect the nature of the urology procedure and equipment to allow men to achieve erections and increase testosterone levels, under the care of a board certified clinical urologist. Obviously the bull is a sign of male power and virility with the arrow denoting straight and targeted. The wording below describes the unique aspects of this equipment and differentiates it from competitors using a less wide focused application of the pulse wave and therefor resulting in more pain to the patient and the necessity of a topical anesthesia, which is not required in our equipment.