Downloadable and/or recorded computer software for personal and private identity data management and data management of personal and private data relating to user behavior on websites and mobile applications; downloadable and/or recorded computer software for personal and private identity data management and data management of personal and private data relating to user behavior on computer and telecommunications networks; database privacy management software, namely, downloadable and/or recorded computer software for filtering access to databases using criteria determined by the user; downloadable and/or recorded computer software for storing and retrieving login credentials securely and generating strong passwords, for blocking unwanted third party advertisements, for controlling access to users' email addresses when filling out marketing forms or registering for goods and services online, and for tracking personal and private identity data entered on websites and for tracking personal and private data relating to user behavior entered on websites

Computer services, namely, cloud computing featuring software for electronically gathering, analyzing, and formatting personal and private identity data and personal and private data relating to user behavior on websites and mobile applications to allow users to manage that data on computer and telecommunications networks