The mark consists of the wording "SWEETIE & NEEDIE" in purple stylized uppercase lettering forming a half circle around the top of a series of concentric circles. The outermost of these circles is a complete single line black circle. There is a white space in-between this black circle and a purple shaded circle. A circle made up of white dots is over the outer edges of the purple shaded circle. At the center of the shaded circle is a white outline of a chef's hat, inside of which is a white spoon and white whisk crossing one another.