The mark consists of trade dress on packaging for the goods in the nature of a tube for toothpaste with a design consisting of a unicorn in between two rainbows. The unicorn is outlined in black and has a white face and body. The unicorn has three lavender stars on its body, a beige horn, purple hooves, a mane, and a tail. The mane is outlined in pale yellow with pale yellow, pale blue, and lavender streaks. The tail is outlined in black and has pale yellow, pale blue, and lavender streaks. The unicorn's face has an outline of an eyelid with eyelashes, a nostril and an upward curving mouth, all in black, and a pink oval underneath the eyelashes. The rainbows appearing above and below the unicorn are identical and consist of red, orange, yellow, green, blue and purple arcs. The white background and broken lines depicting the outline of the product packaging indicate placement of the mark on the goods and are not part of the mark