Downloadable computer application messaging software for mobile phones, handheld computers and related mobile devices, namely, software that allows users to communicate with each other; downloadable software that allows messaging among users of fashion items owned and purchased by others and among the sellers who list their items for sale or rent; downloadable software that allows social networking through fashion community websites; downloadable software that provides user authentication services in e-commerce transactions; downloadable software that provides automated personal styling services, namely, evaluating the physical attributes, lifestyle, size and fashion style preferences of users and recommending clothing, footwear, and accessories to achieve the personal image desired by user; downloadable software that allows users to make and receive payments for the purchase, sale, resale, and rental of goods and services; downloadable software that allows partners to receive payments for the purchase and sale of goods and services; downloadable computer application software for mobile phones, portable media players, handheld computers and related mobile devices, namely, software that allows users to access information and listings of peer-to-peer selling and peer-to-peer rental of fashion items; downloadable application software for mobile phones, portable media players, handheld computers and related mobile devices, namely, software that allows users to engage in social networking featuring recommendations, fashion purchases, personal styling, resale, and rental of fashion items; downloadable software application for providing an online marketplace for buyers and sellers of goods and/or services on a global computer network; downloadable software application for providing a two-way system for users of an online marketplace to evaluate and provide feedback regarding parties they have interacted with via the online marketplace; downloadable software for viewing images, videos, and content relating to fashion; downloadable computer application software for mobile devices, namely, software for viewing images, videos, and content relating to fashion; downloadable software for recommending fashion items based on users preferences; downloadable software application that allows users of mobile phones, portable media players, handheld computers and relatable mobile devices to share fashion advice, recommendations, and information on fashion shows; downloadable software in the form of a mobile application to allow users to post, display, organize, browse, buy, rent, and sell apparel, footwear, and accessories, from members of an on-line community; downloadable software application that allows creating on-line virtual communities for registered users to participate in fashion discussions, engage in social, business, and community networking; downloadable computer software for use in ordering, paying for and tracking delivery of clothing; downloadable computer software for use in receiving, managing, tracking order for delivery of clothing; downloadable computer software for processing one or more fashion items to facilitate a virtual fitting experience for the purpose of trying on clothing recommendations in a virtual manner according to their intended manner of use in order to facilitate purchases involving one or more articles of clothing; downloadable mobile applications that give retailers the ability to use data analytics tools and analyze, track, and understand clothing, footwear, and accessory purchasing trends; Downloadable software that allows users to select a product and subsequently purchase clothing, footwear, and clothing accessories from retailers, other online retailers, or other registered users; downloadable interactive computer software that enables a consumer to have a virtual fitting experience for the purpose of trying on clothing recommendations in a virtual manner; downloadable software that allows access to electronic, searchable, online databases; downloadable software that allows arranging and reserving services for clothing among fashion owners and individuals seeking clothing over a global computer network