THAT'S THE BENEFIT OF BLUE - Trademark Details
Status: 731 - Second Extension - Granted
Image for trademark with serial number 88342355
Serial Number
88342355
Word Mark
THAT'S THE BENEFIT OF BLUE
Status
731 - Second Extension - Granted
Status Date
2021-08-16
Filing Date
2019-03-15
Mark Drawing
4000 - Standard character mark Typeset
Published for Opposition Date
2020-06-23
Attorney Name
J. Ryan Hinshaw
Law Office Assigned Location Code
N30
Employee Name
MANGUBAT, ALEXANDER GE
Statements
Goods and Services
Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
Goods and Services
Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare, and wellness; promoting public awareness of the importance of making good healthcare choices and safe prescription use; promoting public awareness regarding making good healthcare choices and safe prescription use by means of public advocacy
Goods and Services
Insurance and related insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans; pharmacy benefit management services; insurance and related insurance services, namely, the brokerage, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing information regarding insurance and related insurance services, namely, providing insurance information pertaining to the brokerage, marketing, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, medicare benefit plans
Goods and Services
Educational services in the nature of providing workshops, seminars, classes, lectures, panel discussions, town hall meetings in the nature of in-person educational forums, symposiums, and online publications in the nature of research reports in the fields of healthcare and wellness
Goods and Services
Providing a website featuring a search engine for health insurance providers
Goods and Services
Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical and mental therapy services; providing information in the fields of healthcare and wellness; providing information and data in the fields of healthcare, wellness, and prescription medications; providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; providing healthcare information and data about social and environmental conditions affecting access to healthcare; providing disease awareness information and treatment information in the fields of substance abuse and addiction; providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; medical information; rehabilitation patient care services; rehabilitation of drug addicted patients; providing educational information about healthcare comprehensive healthcare benefit programs, namely, integrated healthcare services with a network of healthcare providers including healthcare rendered through health maintenance organizations and preferred provider organizations, namely, medical, hospital, home healthcare, preventive healthcare treatment, mental therapy services; providing a website featuring information in the fields of healthcare, wellness, and nutrition
Pseudo Mark
THAT IS THE BENEFIT OF BLUE
Classification Information
International Class
016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); playing cards; printers' type; printing blocks. - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); playing cards; printers' type; printing blocks.
US Class Codes
002, 005, 022, 023, 029, 037, 038, 050
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
016
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
035
International Class
036 - Insurance; financial affairs; monetary affairs; real estate affairs. - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
036
International Class
041 - Education; providing of training; entertainment; sporting and cultural activities. - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes
100, 101, 107
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
041
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
042
International Class
044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2019-04-04
Primary Code
044
Current Trademark Owners
Party Name
Blue Cross and Blue Shield Association
Party Type
20 - Owner at Publication
Legal Entity Type
54
Address
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Trademark Owner History
Party Name
Blue Cross and Blue Shield Association
Party Type
20 - Owner at Publication
Legal Entity Type
54
Address
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Party Name
Blue Cross and Blue Shield Association
Party Type
10 - Original Applicant
Legal Entity Type
54
Address
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Correspondences
Name
J. Ryan Hinshaw
Address
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Trademark Events
Event DateEvent Description
2019-03-19NEW APPLICATION ENTERED IN TRAM
2019-04-04NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
2019-04-15ASSIGNED TO EXAMINER
2019-04-22NON-FINAL ACTION WRITTEN
2019-04-22NON-FINAL ACTION E-MAILED
2019-04-22NOTIFICATION OF NON-FINAL ACTION E-MAILED
2019-10-21TEAS RESPONSE TO OFFICE ACTION RECEIVED
2019-10-21CORRESPONDENCE RECEIVED IN LAW OFFICE
2019-10-21TEAS/EMAIL CORRESPONDENCE ENTERED
2019-11-12NON-FINAL ACTION WRITTEN
2019-11-12NON-FINAL ACTION E-MAILED
2019-11-12NOTIFICATION OF NON-FINAL ACTION E-MAILED
2020-05-08TEAS CHANGE OF OWNER ADDRESS RECEIVED
2020-05-08TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
2020-05-08ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
2020-05-08TEAS CHANGE OF CORRESPONDENCE RECEIVED
2020-05-08APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
2020-05-11TEAS RESPONSE TO OFFICE ACTION RECEIVED
2020-05-11CORRESPONDENCE RECEIVED IN LAW OFFICE
2020-05-12TEAS/EMAIL CORRESPONDENCE ENTERED
2020-05-15APPROVED FOR PUB - PRINCIPAL REGISTER
2020-06-03NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
2020-06-23PUBLISHED FOR OPPOSITION
2020-06-23OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
2020-08-18NOA E-MAILED - SOU REQUIRED FROM APPLICANT
2021-02-18TEAS EXTENSION RECEIVED
2021-02-18EXTENSION 1 FILED
2021-02-18EXTENSION 1 GRANTED
2021-02-20NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
2021-08-16TEAS EXTENSION RECEIVED
2021-08-16EXTENSION 2 FILED
2021-08-16EXTENSION 2 GRANTED
2021-08-18NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
2022-01-28ASSIGNED TO EXAMINER