Encouraging education, physical education, and sports by organizing, sanctioning, conducting, regulating, and governing amateur and professional athletic programs and activities; Encouraging educational and athletic programs on the amateur and professional level by organizing and conducting motivational and celebration events for students and professionals; Entertainment in the nature of competitions in the field of athletics; Encouraging and advising in the field of careers;, namely, providing resource mechanisms such as books, literature, webinars, workshops, seminars, and special events for coaching, consulting, mentoring, tutoring, advising, scholarships, and career training programs, organizing and promoting programs and special recognition events for students and professionals to advocate for and celebrate their education and careers, and highlighting education and athletic opportunities and culture through media and marketing programs via print, television, digital/Internet, radio, podcasting, and merchandising