Incentive award programs to promote the sale of products and services of others; Promoting the goods and services of others by means of a point accumulation program with points used for discounts on future purchases of those goods and services; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Promoting the goods and services of others by providing a web site featuring coupons, rebates, price-comparison information, product reviews, links to the retail web sites of others, and discount information; Promoting the goods and services of others by providing an interactive website where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card; Promoting the goods of others, namely, providing coupons, rebates and vouchers for the goods of others; Promoting the goods of others, namely, providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods of others; Promoting the sale of goods and services of others by means of contests and incentive award programs; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Promotional services, namely, promoting the goods of others by means of providing online coupons; Promotional services, namely, promoting the goods of others by means of providing online gift cards; Promotional services, namely, promoting the goods of others by means of providing online gift certificates; Administration of a consumer loyalty program to promote restaurant services and retail services of others; Administration of a customer loyalty program which provides discounts on food and alcoholic beverages at participating bars and restaurants to frequent customers; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Providing incentive award programs through issuance and processing of loyalty reward points for purchase of food and alcoholic beverages at participating restaurants and bars, and for participation in surveys of said restaurants and bars; the foregoing utilizing computer software technology, and not in the field of travel