Promoting and marketing the goods and services of others; administration of programs for enabling participants to obtain discounts on the goods and services of others; providing consumer information on the goods and services of others accessible through a software platform as a service; providing consumer information via a global computer network on the goods and services of others; promoting the goods and services of others by providing hyperlinks to the businesses of others; providing a website featuring consumer information on the goods and services of others; on-line advertising and marketing services for business offering retail goods and services via social media, internet and mobile marketing; advertising services via the internet; providing consumer information, namely, ratings and reviews of business offering retail goods and services and compilations of ratings, reviews and customer-produced photographs of said businesses; providing customer loyalty, appreciation, incentive awards, rewards, and discount programs, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through issuance and processing of discount coupons and gift cards for purchase of goods and services