The mark consists of a yellow and black pump with a blue and white drop of water with blue and white stripes encircled by a green and white oval and a blue arrow; the words "SUBMERSIBLE PUMPS" in black on a white oval background, a black and gray gorilla with white teeth and a red and pink mouth, next to a red and gray pump with blue and white water and blue and white drops coming out of the pump; blue and white wavy stripes are in front of the gorilla all on a green and white background on top of the word "BRUTE" in black with a yellow rectangle background next to the word "FORCE" in yellow on a black background on top of the words "POWERFUL SUBMERSIBLE PUMPS" in white in a stylized format on a blue background with white wavy stripes next to the words; all of the above encompassed in a black square border.