The mark consists of the words "DES MOINES" in green block letters inside of a white shield shape with a black outline, with black lines extending from the shield forming a horizontal black line across the top of the mark; below that to the left side of the mark is a circular badge with a green outline with the words "MADE WITH" in green block letters at the top of the circle, "NON-GMO" in larger green block letters inside of a rectangle positioned on top of the circle, and "INGREDIENTS" in green block letters at the bottom of the circle; below that at an angle across the mark are the words "POULTRY FEED" in large black block letters, with the words "NATURALLY WHOLESOME" in smaller green block letters directly below; below that is an image of a chicken standing with two chicks at its feet, an image of a standing turkey to its right, an image of a sitting duck below the chicken, and an image of a standing goose below the turkey, all images in black and white; below the images is a white square with a green outline containing the words "MANUFACTURED BY" in black at the top of the square, "DES MOINES FEED CO." in larger green block letters centered in the square, and "DES MOINES, IOWA 50317" in black at the bottom of the square. All on a white background.