Administering a wine club by means of selecting wines based on consumer expectations and arranging periodic shipment to club members; Communications, namely, social media, search engine, inquiry, internet, mobile, blogging and other forms of passive, sharable or viral communications channels; Customer loyalty services and customer club services and/or commercial purposes; Mobile retail store services featuring general beverages, food, barware, cigars, coffee, tea, gourmet food, specialty food, soda, sparkling and still water, lime juice, drink mixes, sauces, salsas, marinades, snack foods, gift baskets and boxes consisting primarily of wine, gift baskets and boxes consisting primarily of wine, cheese and crackers, gift baskets consisting primarily of wine, olive oil, herbs, breadsticks and crackers, posters; Online retail convenience store services featuring in-store order pickup; Providing a searchable on-line website and guide featuring the goods and services of other vendors via the Internet; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Retail discount store services in the field of general beverages, food, barware, cigars, coffee, tea, gourmet food, specialty food, soda, sparkling and still water, lime juice, drink mixes, sauces, salsas, marinades, snack foods, gift baskets and boxes consisting primarily of wine, gift baskets and boxes consisting primarily of wine, cheese and crackers, gift baskets consisting primarily of wine, olive oil, herbs, breadsticks and crackers, posters; Retail outlets featuring general beverages, food, barware, cigars, coffee, tea, gourmet food, specialty food, soda, sparkling and still water, lime juice, drink mixes, sauces, salsas, marinades, snack foods, gift baskets and boxes consisting primarily of wine, gift baskets and boxes consisting primarily of wine, cheese and crackers, gift baskets consisting primarily of wine, olive oil, herbs, breadsticks and crackers, posters; Wholesale and retail store services featuring general beverages, food, barware, cigars, coffee, tea, gourmet food, specialty food, soda, sparkling and still water, lime juice, drink mixes, sauces, salsas, marinades, snack foods, gift baskets and boxes consisting primarily of wine, gift baskets and boxes consisting primarily of wine, cheese and crackers, gift baskets consisting primarily of wine, olive oil, herbs, breadsticks and crackers, posters