Promotion for spreading public awareness of Grana Padano cheese, produced by individuals in the Grana Padano cheese industry in accordance with the production guidelines of the protected designation of origin Grana Padano, and for spreading public awareness of the aforesaid protected designation of origin, by means of public advocacy in the nature of participation in trade fairs for advertising purposes, organisation of advertising and promotional campaigns provided through television, print media, webpages, and by means of promotional sponsorship agreements relating to commercial events; Development and promotional support of commercial initiatives and events to promote Grana Padano cheese for commercial or advertising purposes, and public relations services to improve the image and reputation thereof; Promotion of Grana Padano cheese and of the protected designation of origin Grana Padano by means of promotional sponsorship agreements relating to informational, educational, cultural and sporting events; Development and promotional sponsorship support of informational, educational, cultural and sporting initiatives and events to promote Grana Padano cheese, the related protected designation of origin and public relations services to improve the image and reputation thereof; public opinion polling; Market analysis and research; product presentation and demonstration of cheese produced in accordance with the production guidelines of the protected designation of origin Grana Padano; Promotional services in the nature of promotion for spreading public awareness of the protected designation of origin Grana Padano and of Grana Padano cheese via the dissemination and distribution of informational material and promotional material, including promotional items; Business advice and consultancy relating to franchising; business management advisory services related to franchising; Business management assistance relating to franchising; Business advertising services relating to franchising; Assistance in product commercialization, within the framework of a franchise contract; business advisory services relating to the establishment of franchises; the aforesaid services relating to the protected designation of origin Grana Padano and Grana Padano cheese; Organisation of trade fairs intended to spread awareness of Grana Padano cheese for commercial or advertising purposes

Educational services, namely, providing courses in the field of cooking and food tasting; providing of training in the field of cooking and food tasting; Entertainment services, namely, food tastings; providing information relating to organizing community sporting and cultural activities; Organisation of events, colloquiums, and cultural activities intended to spread awareness of Grana Padano cheese, namely, participation in and organisation of colloquiums and events in the field of Grana Padano cheese for cultural purposes; Development and support of cultural initiatives in the nature of conducting entertainment fairs not for commercial purposes and social entertainment events in the field of Grana Padano cheese; Organisation of informational, educational, cultural and sporting events in the nature of conducting of entertainment fairs not for commercial purposes, organization of community sporting and cultural events in the field of Grana Padano cheese; Development of informational, educational, cultural and sporting initiatives and events in the nature of conducting of entertainment fairs not for commercial purposes, organization of community sporting and cultural events in the field of Grana Padano cheese, and the related protected designation of origin; cooking instruction, namely, organisation of cooking courses intended to spread awareness of Grana Padano cheese and the related protected designation of origin; Conducting of food and wine tastings for educational purposes; Education services, namely, courses, seminars, workshops relating to business franchise management; Production of animated programmes for use on television and cable; Provision of entertainment services through the media of television, namely, a continuing program about cooking lessons, cooking recipes and pairing food wine accessible by television, production of television shows, televised appearances by a professional entertainer; Provision of ongoing multimedia entertainment programs in the field of Grana Padano cheese by television, broadband, wireless and on-line services; Radio programming; Provision of radio and television entertainment services, namely, production of radio and television programs; Digital video, audio, multimedia publishing services; Publication of the editorial content of sites accessible via a global computer network; Publication of newspapers, periodicals, catalogs and brochures; Publication of electronic books and journals on-line; Publication of printed matter, also in electronic form, except for advertising purposes; Publication of texts and images, including in electronic form, except for advertising purposes; Education services relating to cooking, namely, cooking instruction, classes in the field of cooking; Correspondence courses relating to cooking; Production of television and radio programs; Television and radio programme preparation in the nature of creation and development of programming, editing of programming and programme production; Publication of books relating to television programmes

Catering for the provision of food and beverages; Serving food and drinks; Bar services; Hotel services; providing temporary accommodation; Bed and breakfast inn services; Providing and serving of food and beverages; Cafés; Restaurants; Pizza parlors; Advice concerning cooking recipes