The mark consists of two lines of stylized text, the first line consisting of the letter K followed by the number 2 with the height of the number 2 slightly greater than one-half the height of the stem of the letter K and the number centered within an incomplete circle, the diameter of the incomplete circle is slightly less than the height of the stem of the letter K; the incomplete circle is formed by the straight legs of the letter K at the left side of the incomplete circle, covering the outer edge of the portion of the circle that on a clock face would represent the approximate hours 7 through 11, and two concentric lines forming the remainder of the circumference of the incomplete circle, and the outer edge of the legs of the letter K are bordered with a line that matches in width the inner-most concentric circle; the second line of text is the expression kwik-koatfries in lower case letters in the same font as the first line of text in letters nearly one-sixth the height as the stem of letter K of the first line of text, centered below the first line of text and spanning slightly beyond the width of the first line of text at both ends by the approximate width of a single letter of the second line of text.