The mark consists of a rectangle with light blue and dark blue stripes within the left side, and red background on the right side with orange bands. Near the top left is "SEÑORIAL" in yellow outlined in red, with a yellow, and orange circle behind the term, outlined in white. The middle of the rectangle features several spiral rings in orange and black, positioned diagonally. Near the top is the term "TORTILLITAS" in red, outlined in yellow, white, dark blue, and purple. Below that is the term "MIX" in yellow outlined in purple and white. Next to that is the term "CON" in yellow outlined in dark blue. Below and to the right of that is the term "QUESIFRITOS" in red, outlined in yellow, orange, and red, with white and yellow flaming border surrounding the wording. Below that is the term "CHILETADO" in red, with orange and yellow outlining. Below is a parrot character performing a handstand on one hand wearing head phones and rollerblades with a corn-based snack food to the left. The parrot is in green with yellow beak, red and black mouth, white, black, and brown in eyes, white gloves, red shirt, dark blue shorts, and black, brown, and yellow rollerblade boots. The parrot's headphones are in black and white. To the right of the parrot is an orange and yellow snack chip, and to the left of the parrot is a yellow and brown snack chip.