The mark consists of the stylized wording and punctuation "PEOPLE LOVE TO WALK ON US!". All the letters of this insignia are bold and box-style letters. Around each individual box letter is a slight, linear, dark border, which outlines each individual box letter. The word "PEOPLE" is on the first line, the word "LOVE" is on the second line. A space and the outline of a nondescript work boot print design in dark separate the second line of lettering and the third line of lettering. The words "TO WALK" are on the third line and the words and exclamation potion point "ON US!" are on the fourth line. The wording is superimposed over the non-descript work boot print design; specifically, the work boot print design is partially behind the second letter "E" in "PEOPLE", the "V" and "E" in "LOVE," the word "TO" and the "W" and "A" of the word "WALK".