The mark consists of a red background with a partially-shaded circle design in the center. The circle has 2 outer circular borders; a light brown and brown outer border with white highlights and a dark brown inner border; the white circle in the center has a light brown and brown outer border with white highlights, and contains a depiction of a coffee cup outlined in dark brown with dark brown steam rising from it, and several dark brown coffee beans scattered near its base. On either side of the cup are shaded rectangles in light brown and brown, each containing one white star. The word "MOM" in white appears in the top center of the inner circle, and the word "COFFEE" in white appears in the lower center of the circle.