The mark consists of the wording "KINKY CANDY" in white and gray stylized font with a black border. Behind the wording is the stylized image of a red and white lollipop, with a black border, with the stylized image of a white lollipop stick with a black border extending from the lower left-hand side of the lollipop. Behind the lollipop image is the stylized image of a mouth, with red and white lips, a red and white tongue, and white teeth, all bordered in black, with the color black filling in the space between the lips, teeth, and tongue. The mouth appears to be about to eat the lollipop. All of the aforementioned appears with a white border set against a yellow circular background with evenly spaced white rays emanating from the central image against the yellow background. All other instances of the color white other than the aforementioned represent background, outlining, shading, and/or transparent area and are not part of the mark.