The mark consists of the stylized wording "AUNT STELLE'S SNO CONES DALLAS' ORIGINAL THE ONE THAT MADE FINE SNOW FAMOUS" and a design; with the wording "AUNT STELLE'S" and "THE ONE THAT MADE FINE SNOW FAMOUS" appearing in black, the wording "SNO CONES" appearing in white with black outlining and shading, and the wording "DALLAS' ORIGINAL" appearing in white; with the design comprising of the upper body of a woman wearing glasses, appearing to be leaning on a counter, and holding a frozen confection in a cup with a straw and stick in it, with the woman and her glasses sketched primarily in black and white with gray shading, with the woman wearing a red and black shirt, with the cup being black and white with gray shading, with the frozen confection being red with black and white shading and highlighting, with the straw being striped in black and white, and with the stick being white with black outlining; and with all of the foregoing appearing on a red and white horizontally-striped rectangle with rounded corners that is outlined in black.