Downloadable data analytics software, namely, software for reporting and measuring customer activity on web-based and mobile applications; Downloadable computer software for data analytics in the field of financial services; downloadable computer software for use in personalizing e-mail and text communications; downloadable computer software for user interface design optimization; downloadable software for keyword search management, keyword search marketing, and web analytics; Downloadable computer application software for mobile phones, handheld computers, portable media players, namely, software for hosting computer software applications for others; downloadable software for collecting, managing, automating, integrating, analyzing, reporting, and tracking internet search results and a wide variety of data and information relating to user activity on web sites; downloadable mobile application featuring software for tracking web site activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns and keyword search results; downloadable software for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites and web user behavior; downloadable computer software platforms for paid search management, namely, software that manages, collects, automates, integrates, analyzes, reports, and tracks internet search results and a wide variety of data and information relating to user activity on web sites; Downloadable computer software platform featuring user-defined, business rules for automating keyword management and bid management, and reporting information on internet search results, and corresponding internet usage path analysis, and internet traffic data

Marketing analysis and business data analytics services for websites and mobile websites, namely, analysis of data in the fields of advertising, marketing, sales, customer service, customer analysis, customer relations, customer retention, product usage, and market trends and actions; market research; preparing business reports electronically relating to organizational effectiveness, particularly with regard to web site use; collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of marketing campaigns for business purposes; computerized database management; business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, and product design; advertising, promotion and marketing services in the nature of e-mail blast campaigns for others

Software as a service (SAAS) services featuring software for data analytics, namely, software for reporting and measuring customer activity on web-based and mobile applications; Software as a service (SAAS) services featuring software for data analytics in the field of financial services; Software as a service (SAAS) services featuring software for use in personalizing e-mail and text communications; Software as a service (SAAS) services featuring software for user interface design optimization; Software as a service (SAAS) services featuring software for keyword search management, keyword search marketing, and web analytics; Software as a service (SAAS) services featuring software for hosting computer software applications for others; Software as a service (SAAS) services featuring software for collecting, managing, automating, integrating, analyzing, reporting, and tracking internet search results and a wide variety of data and information relating to user activity on web sites; Software as a service (SAAS) services featuring software for tracking web site activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns and keyword search results; Software as a service (SAAS) services featuring software for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites and web user behavior; Software as a service (SAAS) services, namely, hosting software for use by others for use in paid search management, namely, software that manages, collects, automates, integrates, analyzes, reports, and tracks internet search results and a wide variety of data and information relating to user activity on web sites; Software as a service (SAAS) services, namely, hosting software for use by others featuring user-defined business rules for automating keyword management and bid management, and reporting information on internet search results, and corresponding internet usage path analysis, and internet traffic data