The mark consists of the words "CRUISE CONTROL" in white capital letters fanned out in an arc on a black background surrounded by a sapphire blue border above a crest consisting of a white skull and crossbones with sapphire blue eyes on a black background; the word "RYDERS" in white letters that fill the space under the skull and above the crossbones with each letter progressively larger up to the "D" then progressively smaller; "FAMILY FIRST" in white capital letters on a black banner outlined in sapphire blue; the term "M/C" in white capital letters on a black background surrounded by a sapphire blue border is to the right side of the crest and slightly lower than the term "RYDERS", all superimposed on a black background; bottom of crest is jagged and lower one-fourth sides of crest are jagged.