The mark consists of a poker chip in yellow fading into gold, green, and then gold again, with heart, spade, club, and diamond designs around the border, and a depiction of a gray donkey's head outlined in black, with blue eyes, white teeth, and black hooves in the center of the chip, holding two playing cards in white, outlined in black, with red 2 of diamonds and red 9 of diamonds, in its black hoof. Below the donkey is a scrolled banner in maroon with gold on the reverse, and gold lines at top and bottom with the words "BAD BEAT JERKY" in gold stylized letters outlined in red. A thought bubble is above the donkey, with a white background, outlined in black, and the words "BUT THEY WERE SUITED!" in black stylized letters, as if being spoken by the donkey.