The mark consists of twelve vertical rectangles side by side with rounded edges on the bottom in alternating colors of white and red. An irregularly shaped banner appears between the first six and last six rectangles. The irregularly shaped banner features vertical stripes in alternating colors of dark pink and light pink. The irregularly shaped banner has a thick red border with small yellow circles. There are two blue circles outlined in yellow partially overlapping the vertical rectangles with rounded edges and the irregularly shaped banner - one circle is to the left and the other is to the right. The left circle features the wording "TRY IT TO BELIEVE IT" in white and the right circles features "NON-GMO" in white. Beneath and between the circles is a blue banner with the word "SWEET" in white on the banner. Three red stars are beneath the word "SWEET". The word "CARNIVAL" in white is beneath the word "SWEET". The word "CARNIVAL" is outlined in yellow and red. Beneath the word "CARNIVAL" is the wording "AS SWEET AS ANY" in black. Beneath the wording "AS SWEET AS ANY" is the wording "CARNIVAL TREAT" in red. The entire mark is against a white background.