Software as a Service (SaaS) namely, cloud-based computer software used by software providers to aid in optimizing end user experience; Software as a Service (SaaS) namely, cloud-based computer software that allows for tracking and collecting experiential data and insights from end users to aid in understanding end user issues, responding to end users and identifying areas of operational improvement; Software as a Service (SaaS) namely, cloud-based computer software that allows users to monitor and analyze customer base through their own web-based applications to better understand the end user experience and maximize performance for the end-user; Software as a service (SAAS) services featuring software for use in conducting surveys, survey administration management, customer experience management and for creating reports in connection therewith; Business intelligence services provided via software, such as non-downloadable online software for marketing automation tools, such as push notifications, location-based messaging, and customer relationship campaigns